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A gift card is one of the most thoughtful and personal presents there is – it's saying to that someone that you appreciate them, and you want to gift them something. Something they'll like, something they'll use, and something that will give them the freedom to choose.
Buying things that aren't wanted isn't just awkward - it's a waste of money, time and resources. By giving the gift of choice, a gift card eliminates the chance of a disappointing present, and empowers your loved one to choose something they actually need